Who we are

At 2311 (Twenty-three Eleven) Brand, our mission is to honor the bravery and camaraderie of military veterans through humor and irreverence. We are committed to creating high-quality, uniquely designed items that celebrate the resilience, sacrifice, and indomitable spirit of our veterans. Our goal is to bring laughter, pride, and a sense of belonging to the veteran community while supporting and giving back to those who have served our nation. With each item we sell, we aim to remind veterans that their experiences are worth celebrating, and their stories are worth sharing. At 2311 Brand, we don’t just sell stuff; we create connections, celebrate the uniquely American spirit, and salute our heroes with a touch of humor and a lot of heart.

A young Marine in camouflage uniform sitting on the ground at night, holding a rifle, with a serious expression.
A man with short dark hair and a beard, wearing a black T-shirt with a graphic and American flag patch on the sleeve, standing outdoors with trees and greenery in the background, arms crossed, smiling at the camera.